Soho Beach House

MIAMI, FLORIDA

“Luckily, one doesn’t have to be a member stay at this stylish, home-away-from-home hotel and private club! When Jake knocked on our door around 6:45pm the 2nd night of our stay, sporting an art deco bar cart laden with heavy crystal glasses, small silver bowls overflowing with sliced fruits, offering us a cocktail ‘one while changing’ I knew this place was very special. (BTW the drinks were complimentary.) 1940s Latin glamour meets contemporary Italian chic – surely the most authentic feeling property in a very commercial city. ‘With it’ staff, a sandy beach that stretches the boardwalk, a hip crowd, a super long pool, the swiss-chalet style Cowshed spa, screening room and atmospheric restaurant Cecconi’s, an offspring of the London hot spot, are just some of the attractions of this relative newcomer that opened in October 2010.”
- Suzanne
(Date experienced: March 2012)

Great for
A fun Miami getaway with your lover, friends or even solo (there is a members' event most evenings so you’ll meet people). If in Miami on business, the hotel’s Drawing Room and Library are a good places for informal meetings.

With whom
With a lover, a group of friends or even with kids (10-12+ best bet).

Memorable moment
Between two... 1) Delicious breakfast felt earned - on a comfortable sofa with bossa nova subtly lingering in the background - in the lobby lounge AFTER having our buts kicked at ‘beach bootcamp’ from 8-9am. 2) Singing along with members & a fun, talented pianist on taco night in the upstairs bar/lounge (felt like a house party).

Best time to go
Anytime except for the hot summer months unless you’re after a really good deal and don’t mind the humidity.

Be aware
You’ll feel rather like you are staying at a friends house... so when the shower turns cold, or the lights are too dim, or the shade won’t go down it’s not upsetting or frustrating. The staff/management throw so many extras in to make your stay fun & memorable – you’ll just want to make them aware of tweaks.

Good to note
We didn’t leave much! Enjoyed the sophisticated-cool cocoon and really loved the live music, great food, bars, screening room, taco night etc.

Room options
50 rooms to choose, from 350 to 400 square foot side rooms to 420 to 580 square foot bayside rooms to 650 to 1,515 square foot beachside rooms. I recommend going for beachside if budget allows IF you’ll be spending anytime in your room that is!

Service & vibe
Friendly, aim-to-please service, which tends to be hard to find in Miami. Clearly, a talented management team. Relaxed beach-chic vibe that attracts a little older crowd relative to most Miami/South Beach visitors. (We found most guests to be late 30s through 40s.)

Food
Delicious food and lovely ambiance at inner courtyard Cecconi’s as well as hotel guest and members-only taqueria and tequila bar Ocho. Meals are also served poolside as well as on the private beach. Note that Cecconi’s is open to the public and quite popular so make reservations. It’s worth going for its fun vibe with live music and people watching.

Price per night
Rooms in the high season are $595 to $1,800. Discounted rates for Soho House members. Rates can be as much as 50% off during the summer months.

To Do & See
Something different than the beach: If you’re into art, check out the galleries in the Wynwood Art District. Every 2nd Saturday of the month is the community-wide Art Walk where galleries and studios open their doors to the public for art, music and drinks.

Sport & Activity
The hotel gym overlooks the ocean, the pool is superb for laps and complimentary yoga and beach boot camp classes fill nearly every morning. Jogging the beach/boardwalk is just a throw-yourself-out-of-bed effort!

Spa & Grooming
The full-service Cowshed spa is worth checking out and having a massage/facial – the reclaimed wood interiors make it cosy and pampering without trying too hard. I smiled when I saw the old-fashioned men’s barber chairs cum blow dry bar - who wouldn’t want to experience a shave or blow dry here?

To Eat
Miami has a fab restaurant scene. Here are some of the latest and greatest outside of the hotel: Gigis (mid beach), Mandolin (design district), Juvia (Lincoln Rd.), Makoto (Bal Harbour), Crazy about You (Brickell waterfront), Gloutonnerie, Yard Bird (for brunch only).

To Buy
Two goodies: The Webster is a destination must for every fashion-conscious woman and man visiting or living in Miami. This 3-story boutique/gallery/restaurant/lounge houses an impeccable selection of clothing, shoes & accessories, jewelry, gifts and art from designers including Givenchy, Thakoon, Charlotte Olympia, etc. The ground floor houses a Miami outpost of Parisian restaurant Caviar Kaspia. The store is a bit reminiscent of Colette in Paris, which is not that surprising since one of the owners, Milan Vukmirovic, used to the the Creative Director at Colette.
ETC. is an intimate home and accessories boutique that opened in late 2010. Great for finding gifts as they are beautifully packaged using a traditional Japanese gift-wrapping technique where presents are put in black boxes, tied with leather straps and then bundled in red organza fabric.

Where
4385 Collins Avenue
Miami, FL 33140
Oceanfront on Collins Avenue and 44th Street, a healthy distance from the South Beach madness...

Getting there
15 minutes taxi from Miami International airport; 35-40 min. from Ft. Lauderdale airport.

Contacts
www.sohobeachhouse.com
Tel: +1 786 507 7900
General Manager: Paul Cardona

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