The Setai Fifth Avenue


“I have long been a fan of the Asian-chic Setai in Miami – somehow effortlessly combines cool and comfort. So pleased when the brand came to New York – now there is a Midtown option for those who love to be a part of the scene, yet with a grown-up service and style ethos. Staff can’t do enough to please, and the personal assistants are just the right level of presence. Plus: huge rooms, great bar and restaurant and vast spa. All in all, a good addition to a city with no shortage of great hotels.”
- Suzanne (Date Experienced: December 2010)

Great for
A calming central stay right on Fifth Avenue that manages to combine style and service with location.

With whom
Excellent biz facilities (inc. free Wi-Fi throughout), but equally suited to leisure: grab a girlfriend and soak up the buzzing atmosphere.

Memorable moment
Sitting in the suite, looking out over Fifth Avenue and seeing the hustle & bustle down below... but realizing I couldn’t hear a peep – so relaxing.

Best time to go
You’ll want to make the most of the location, so pick a season when the weather is mild enough to walk – spring or early autumn.

Be aware
Public areas are FAB – but this means they get popular and sometimes crowded. Go for an early pre-dinner drink before heading elsewhere.

Room options
Typical Setai clutter-free, Zen décor prevails in all 157 rooms (and 57 apartments). Plenty of space – from 383 square feet to 859 square feet – with the latest mod-cons and massive floor-to-ceiling windows. Nice and light, partly due to these windows, but also due to the neutral color scheme and pale woods (walnut and rosewood) used throughout – very relaxing.

Service & vibe
Truly dedicated. Every party has access to a personal assistant who can help with getting around the city, recommendations, tickets, reservations etc.

Sleek and sexy Ai Fiori takes inspiration from the French and Italian Rivieras with dishes such as blue crab, avocado, grapefruit, tarragon, crispy farinata or roasted hen, fennel, tomato confit, taggiasca olives, lemon-thyme jus. Bar on Fifth is cozy and cool for cocktails.

Price per night
From $700

To Do & See
For a dose of culture either as a break from work, shopping or socializing, try the Lincoln Centre. Amazing performing arts centre with excellent orchestral and Jazz shows. Art fans – skip the queues at MOMA and try the American Museum of Folk Art: cute examples of traditional folk art and contemporary crafts.

Sport & Activity
Personal training in central park with Mary Ann Browning (, or relax with some of the best yogis in the city at Pure Yoga (

Spa & Grooming
Covering almost 12,000 square feet on the fourth floor, the spa is fab. Very mellow, perfect post-shopping of mid working week pick-me-up with all the usual treatments and cute extras such as snacks and beverages in the men’s and women’s lounges that change depending on the phase of the moon.

To Eat
Stay in the scene at Nobu 57 (; +1 212 757 3000) or eschew it altogether for a friendly atmosphere and fresh-as-it-gets fish at cute little Greek, Milos Estiatorio (; +1 212 245 7400). OR: Brunch at BLT Market (; +1 212 521 6125), pre-theatre at Chez Josephine (; +1 212 594 1925) and cool modern American at Craft (; +1 212 780 0880).

To Buy
You’re kidding right...? Fifth Avenue is home to both designer retail giant Bergdorf Goodman and the edgier Intermix, where you’ll find labels such as Theory, DVF, Catherine Malandrino and Marc Jacobs.

Super Service
For any clothing nips and tucks, pop into Dynasty Custom Tailors, where all the fashion eds head for their alterations (6 East 38th Street, Midtown, NY 10016; +1 212 679 107).

400 Fifth Avenue
New York, NY

+1 (212) 695 4005
Managing Director: Guenter Richter
Personal Assistant Manager: Brian Fahey

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